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Support Enterprise Marketing Management Office

Your Challenge

Time, money, and effort are wasted on channels and campaigns that are not resonating with your customer base.
Email marketing, social marketing, and/or lead management alone are often not enough to meet more sophisticated marketing needs.
Many organizations struggle with taking a systematic approach to selection that pairs functional requirements with specific marketing workflows, and as a result they choose a marketing management suite (MMS) that is not well aligned to their needs, wasting resources and causing end-user frustration.
For IT managers or marketing professionals, the task to incorporate MMS technology into the organization requires not only receiving the buy-in for the MMS investment but also determining the vendor and solution that best fit the organization’s particular marketing management needs.

Our advice

Critical Insight

Keep your systems dormant until disaster strikes. Prepare as much of your environment as possible without tapping into compute resources. Enjoy the low at-rest costs, and leverage the reliability of the cloud in your failover.
Avoid failure on the failback! Bringing up your systems in the cloud is a great temporary solution, but an expensive long-term strategy. Make sure you have a plan to get back on premises.
Leverage cloud DR as a start for cloud migration. Cloud DR provides a gateway for broader infrastructure lift and shift to cloud IaaS, but this should only be the first phase of a longer-term roadmap that ends in multi-service hybrid cloud.

Impact and Result

Calculate the cost of your DR solution with a cloud vendor. Test your systems often to build out more accurate budgets and to define failover and failback action plans to increase confidence in your capabilities.
Define “good enough” performance by consulting with the business and setting correct expectations for the recovery state.
Dig deeper into the various flavors of cloud-based DR beyond backup and restore, including pilot light, warm standby, and multi-site recovery. Each of these has unique benefits and challenges when done in the cloud.